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The commercial growth partner for healthcare entrepreneurs

Every organization reaches a turning point. Not every organization breaks through it.

Thresholds helps entrepreneurs in healthcare, health and wellbeing reach their next phase of growth. With commercial sharpness, strategic choices and leadership that can carry the growth.

Breaking through a threshold — view of the landscape through a broken-out wall

Thresholds works with, among others:

  • Healthcare entrepreneurs in Digital Health and Health Tech
  • Clinic owners and medical specialists with their own practice
  • Executives and management teams in healthcare, health and wellbeing

They all reach a point where the next phase of growth calls for different choices.

Does this sound familiar?

Your organization is growing. Your solution works. But the market isn't paying enough yet.

More clients, more complexity. But a business model that keeps getting harder to scale and future-proof.

  • 01 You know your user. But not always your payer.
  • 02 Your revenue model is vulnerable to changes in regulation, procurement or funding.
  • 03 You see commercial opportunities. But lack focus on where to invest and where not to.
  • 04 You find it hard to succeed in the Dutch healthcare market.
  • 05 You are growing in activities. But not in predictable revenue.

That is usually not a lack of ambition or effort. It is a lack of commercial sharpness. You sense the next phase of growth calls for different choices. You just don't know which ones yet.

What Thresholds does

No lengthy reports. No months-long projects.

Sharp analysis, fresh perspectives, concrete decisions and forward movement, built on years of experience as a growth strategist, business coach, executive and entrepreneur in healthcare.

What you get

Five results you can act on tomorrow.

Clarity and focus

Strategic priorities the whole team stands behind.

Sharp positioning

A market position clients understand and remember.

A strong revenue model

A proposition that works commercially and scales.

A leadership team ready for growth

Less dependent on you as the founder.

Sustained momentum

Not just a plan, but an organization that keeps growing.

The offering

Three ways to work together.

View the full offering
01

Commercial strategy | Breakthrough for growth

Start with a Breakthrough Session and stay sharp with strategic advice & business coaching: for the choices in strategy, positioning, growth and proposition with the most impact.

02

Interim leadership | Building growth together

Temporarily on board as CEO, CSO, CCO or Head of Growth: strategic strength that thinks along and does along in your leadership team.

03

Removing growth thresholds | Leadership & team coaching

Because strategy only works if the team can carry it.

The 2-day Breakthrough Session

Two days. One issue. Full focus.

We stop analyzing the problem and solve it. Result: a clear direction, defined priorities, a shared plan and new momentum.

Reviews

What clients say.

View all cases & reviews
FemmeUp
Marlon brought focus and direction in a short time. She sharpened where things were stuck, helped us build a credible yet ambitious growth path, and left a foundation for the team to build on.
Roy Terenstra FemmeUp
Zus & Zorg
Marlon is a great sparring partner with strong business insight. She listens, is decisive, asks the right questions and quickly grasps where things need to go.
Mariska Meijer Zus & Zorg
Micro Habit Company
Marlon has a rare talent for seeing sharply and sensing sharply: she effortlessly grasps the strategic bigger picture, understands the often complex dynamics between founders and stakeholders, and knows exactly the right balance between what is needed today and what should become possible tomorrow.
Chiel van Kollenburg Micro Habit Company
Marlon Hoogervorst

About Thresholds

I believe organizations rarely get stuck because of a lack of ideas.

They get stuck when growth creates new questions. Who exactly is your customer? Who really pays for your solution? Which choices make the difference? And is your organization ready to carry the next phase?

That turning point is exactly where my strength lies: bringing complex issues back to their essence, creating commercial sharpness and helping organizations make the choices needed for sustainable growth.

Over 17+ years I have built and scaled organizations, ventures and teams in healthcare, health and innovation. I combine strategic insight, knowledge of the healthcare system and entrepreneurship with the ability to actually create movement.

More about Marlon

Why entrepreneurs choose Thresholds.

  • We are your strategic sparring partner at C-level.
  • We know the healthcare system inside out.
  • We bring focus, instead of more complexity.
  • We ask annoyingly sharp questions.
  • We sharpen your positioning and proposition.
  • We build a sustainable and scalable revenue model.
  • We get your founding team ready for growth.
  • And where needed, we pick up execution ourselves.

Ready for your next phase of growth?

You do not need to work harder. You need the right strategic breakthrough.

Book a free strategy call